Wella Professionals EIMI Shape Shift Molding Gum is an elastic hair gel that helps protect hair against the negative effects of UV damage and allows you to create defined hairstyles. This hair cream gives a glossy finish and natural hold to the hair. Shape Shift has a fruity scent and is set at level 2, light. Transform your hair and put your own stamp on any hairstyle with EIMI Shape Shift Molding Gum or other products from the Wella Professionals EIMI collection. After using Wella Professionals EIMI products, you get beautifully styled hair that keeps its shape all day.